Advocacy International advises a consortium led by OPTIONS UK on an advocacy campaign – MamaYe! – to increase maternal and newborn survival in Ghana. The MamaYe coalition in Ghana is led by Prof Adanu of the School of Public Health, and Vicky Okine of the Alliance of Reproductive Health Rights. Recently the MamaYe coalition appealed to Ghanaian MPs for an increase in spending on maternal and newborn health.
What chances are there of success for this campaign?
First, it is important to note that Ghana has halved levels of poverty since 1992. In that year, nearly 52% of Ghanaians lived in poverty. By 2006 Ghanians living in poverty had been halved to 28%, according to the World Bank.
Blood deficits contribute to around 34% of maternal deaths and near misses in Africa. However, Sub-Saharan Africa has the lowest quantity of blood donated for transfusion per person in the world.
That is why the Tanzanian MamaYe campaign, working with the National Blood Transfusion Service (NTBS), Arusha regional Hospital, and the Red Cross, mounted a major blood recruitment and donation campaign.