Cutting the Diamond

Date: July 2011
Team: Ann Pettifor, Maz Kessler
Areas of expertise: Advocacy, Design

Cutting the Diamond explores the fundamentals of successful public advocacy. It covers essential themes such as leadership, communication, identity, the role of social and mobile technologies, working with celebrities and monitoring and evaluation.

This introduction will help your organisation build an advocacy strategy that harnesses public opinion, holds decision-makers to account, and pressures politicians to listen, follow through and deliver.

We hope it spurs you on!

Author: Ann Pettifor

No. of pages: 60

Publication date: July 2011

Available languages: English

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