Reframing the issue of maternal mortality in Africa

Advocacy International (Ai) has played a leading role in developing the public-facing side of a programme to save the lives of African mothers and babies – the Evidence for Action (E4A) project. We have been responsible for the development of an advocacy, communications and digital strategy; and the launch of a public engagement campaign: MamaYe!

Today 18th February, 2013 the public engagement strategy is enhanced with the launch of six websites, one for each of the countries, and one a ‘parent site’.  The websites highlight news, evidence, and events organized by African-led teams in the six countries.

The programme aims to improve maternal and newborn survival in six countries in Africa (Ethiopia, Nigeria, Ghana, Sierra Leone, Malawi and Tanzania.) It is led in-country by teams of African experts, and supported by an international consortium of experts based at UCL, University of Southampton, University of Aberdeen, and the London School of Hygiene and Tropical Medicine. The programme is funded by DFID, and led by Louise Hulton of Options – the sexual and reproductive health consultancy.

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Ai’s Creative Director launches Catapult – Crowdfunding for Girls

(Photo Source: The New York Times)

Ai’s Creative Director Maz Kessler has just launched Catapult, a crowdfunding website for girls.  Maz designed and developed Catapult as a way to help address the huge global problem of gender inequality.   As part of the launch, she penned this article introducing the project and its potential impact:

Originally published on The Huffington Post and the Bill and Melinda Gates Foundation.

Last Thursday we celebrated the first-ever International Day of The Girl Child.

The brutal shooting in Pakistan of Malala Yousafzai, a girl who inspired the world, serves as a dark reminder that we need to do more than just talk about The Girl.

It’s time to answer her call for justice, to amplify her voice, and to work hand-in-hand with her to create real change in her life — and in all our lives. Continue reading… ›

Advocacy International Advises Department of Social Affairs at the African Union

Ai is delighted to be working with the Department of Social Affairs at the African Union on a DFID-funded project to help refresh the website and revitalise the Campaign for the Accelerated Reduction of Maternal Mortality in Africa (CARMMA). The new website is due to be launched at the end of October 2012.  Watch this space.

Advocacy International Advises on Launch of Maternal Survival Campaign in Africa

Advocacy International is proud to be associated with the launch of a DFID-funded project, Evidence for Action, whose purpose is to use evidence and advocacy to engage the African public in the survival of mothers and newborns in six countries: Ethiopia, Ghana, Malawi, Nigeria, Sierra Leone and Tanzania.

We have worked closely with an excellent African creative agency in Nairobi, ARK, to develop the identity and other brand elements of the campaign.  We are currently working closely with teams of African experts in obstetrics, communications, and advocacy based in the six countries. Six websites will be built for each country in preparation for the launch of the campaign early in 2013.

Advocacy International in Sierra Leone and Ethiopia

Our director, Ann Pettifor and project manager, Georgia Lee have just returned from extended visits to Sierra Leone and Ethiopia, as part of a DFID-funded project to reduce maternal and newborn mortality. Ai is part of a consortium, that includes the London School of Hygiene and Tropical Medicine, University College London; IMMPACT in Aberdeen and the White Ribbon Alliance.

The consortium is led by Options, the sexual and reproductive health consultancy, and will work closely with African partners to deliver better maternal and neonatal health services and outcomes by using evidence more effectively to generate political commitment; strengthen accountability and improve planning and decision-making at all levels.

Ai’s visit to Ethiopia and Sierra Leone was part of a scoping exercise, to assess the maternal and newborn health landscapes in those countries.

Ai at the Global Maternal Health Conference

31st August 2010

The gardeners are squatting low in the heat, planting and greening the pavements and sidewalks of Delhi. They are under pressure to complete, because the Commonwealth Games are imminent. Lots of talk in the papers about delays and corruption, coupled with suppressed glee at the pickle Pakistan cricketers now find themselves in. The talk in Delhi is that the Monsoon has been heavier, and more prolonged than usual, but we are enjoying the dry steamy atmosphere at the Habitat Centre, where the Global Maternal Health Conference is in full swing.

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A Lesson in Power by World Leaders

Ann Pettifor and Maz Kessler: 7th June, Huffington Post

It’s not often that you get to sit in the same room with a group of world leaders and hear their wisdom, ideas and experiences at the personal and political levels.

We’ve just enjoyed that privilege. And the world leaders were all women.

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International Women's Day - European Commission announces its Equality Charter

A few weeks ago, we highlighted the European Charter for Equality of Women and Men in Local Life, co-authored by Ai Director Jeremy Smith for the Council of European Municipalities and Regions (CEMR).

On issues like financial (de)regulation we have been quite critical of the European Union’s role – see our recent Iceland posts.

So it is good to record positive news -  the European Commission has just announced its own gender equality “Charter” to coincide with International Women’s Day.  It is in English, French and German. The EU has really been in the lead over many years, in cajoling its member states into taking legislative and practical action for equality.

This new  “Charter” (which is really more of a declaration)  highlights in particular the issue of gender violence and equal pay for work of equal value.

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Viva Mama!


By Ann Pettifor & Maz Kessler

First published in the Huffington Post, September 22nd, 2009

President Clinton was on Larry King the other night, reminding us with typical directness that people die simply because they can’t get medicine. This is particularly true for poor women and their newborn babies.

Women – mothers – are still dying in pregnancy and childbirth, all over the world, for want of cheap, standard medicines that we take for granted.

But today a new article is published in The Lancet that could transform the attitudes of donors and decision makers and potentially save millions of women’s lives.

Dr. Christina Pagel and Professor Anthony Costello of UCL model three different interventions for reducing the number of mothers’ deaths. One of these interventions – delivering medicines to mothers both in clinics and in the home – could potentially reduce mortality by as much as one third. A result coming anywhere close to such a reduction would be a breakthrough.

Richard Horton, the editor of the Lancet rightly notes that Dr. Pagel and Professor Costello’s proposal/model “has the potential to transform our attitudes to maternal health. We might now contemplate donor-funded drug-delivery programmes akin to those for HIV-AIDS and TB – in addition to health-facility strengthening.”

Of course it’s clear that the safest births take place in well-stocked facilities with trained health workers to care for mothers and their newborns. There are antibiotics for infection. Medicine to stop post-partum hemorrhage, and equipment for emergency care – including the ability to perform C-sections. Providing this for all mothers must be our long-term goal.

But in the meantime, something must be done – urgently.

Because whether we like it or not, over the next 10 years 400 million of the world’s poorest women will deliver their babies at home, often on mud floors, in modest huts. 10 million of these women will die unnecessarily, many from infection and hemorrhage – both of which are easily treated with affordable, standard medicines. As a result of their deaths children will die, families will suffer and go hungry, and communities will be impoverished.

How can these deaths be prevented?

The answer – as Clinton suggests – is increased access to cheap standard medicines. To this we would emphatically add training for an army of women health workers able to care for mothers and newborns in their homes and villages. As a bonus, this training will lay the foundations for a strengthened health system.

When we first looked at this challenge two years ago, we were reminded of our own history both in the UK and the US: that women stopped dying in childbirth in large numbers only when antibiotics came widely into use.

However when discussing women in poor countries we tend to forget this history. Instead we have convinced ourselves that in Africa and Asia the issues are too complicated to begin to address with straightforward Clinton-style approaches — or too complicated to invite the public to back a massive campaign (like AIDs campaigns for ARVs, or distributing bed nets for Malaria).

They’re not.

The public – particularly the immensely powerful constituency of women and mothers worldwide – would jump at the chance to be involved in such a campaign. But only if there is an effective, affordable solution to rally around, such as the bed net, antiretrovirals or vaccinations. Fortunately, thanks to Pagel and Costello we now have the findings to justify investing in such a solution and campaign.

It’s time to give mothers a break.

Viva Mama!

More and more European cities sign up to gender equality

October 2009 Barcelona and Reykjavik; January 2010 Strasbourg – these are just the latest major cities to sign up to the European Charter for Equality of women and men in local life.

Nearly 1000 towns, cities and regions have committed themselves to gender equality across the range of their powers, since the Charter was first launched at our congress in Innsbruck in 2006, and signed by Hilde Zach, the feisty and tireless Mayor of that beautiful Austrian city.

Drafting the Charter was not easy – it is quite a dense document (even I must confess!), which at one and the same time asserts legal rights, and also offers practical ideas and guidance.  The aim is that every town and city that signs up should have and implement a real gender action plan.  The Charter covers all of the different roles of the local authority – political and democratic representation, major employer, service deliverer, contractor… there’s a section on all of these.

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