Ai’s Creative Director launches Catapult – Crowdfunding for Girls

(Photo Source: The New York Times)

Ai’s Creative Director Maz Kessler has just launched Catapult, a crowdfunding website for girls.  Maz designed and developed Catapult as a way to help address the huge global problem of gender inequality.   As part of the launch, she penned this article introducing the project and its potential impact:

Originally published on The Huffington Post and the Bill and Melinda Gates Foundation.

Last Thursday we celebrated the first-ever International Day of The Girl Child.

The brutal shooting in Pakistan of Malala Yousafzai, a girl who inspired the world, serves as a dark reminder that we need to do more than just talk about The Girl.

It’s time to answer her call for justice, to amplify her voice, and to work hand-in-hand with her to create real change in her life — and in all our lives. Continue reading… ›

Advocacy International Advises Department of Social Affairs at the African Union

Ai is delighted to be working with the Department of Social Affairs at the African Union on a DFID-funded project to help refresh the website and revitalise the Campaign for the Accelerated Reduction of Maternal Mortality in Africa (CARMMA). The new website is due to be launched at the end of October 2012.  Watch this space.

Advocacy International Advises on Launch of Maternal Survival Campaign in Africa

Advocacy International is proud to be associated with the launch of a DFID-funded project, Evidence for Action, whose purpose is to use evidence and advocacy to engage the African public in the survival of mothers and newborns in six countries: Ethiopia, Ghana, Malawi, Nigeria, Sierra Leone and Tanzania.

We have worked closely with an excellent African creative agency in Nairobi, ARK, to develop the identity and other brand elements of the campaign.  We are currently working closely with teams of African experts in obstetrics, communications, and advocacy based in the six countries. Six websites will be built for each country in preparation for the launch of the campaign early in 2013.

Advocacy International in Sierra Leone and Ethiopia

Our director, Ann Pettifor and project manager, Georgia Lee have just returned from extended visits to Sierra Leone and Ethiopia, as part of a DFID-funded project to reduce maternal and newborn mortality. Ai is part of a consortium, that includes the London School of Hygiene and Tropical Medicine, University College London; IMMPACT in Aberdeen and the White Ribbon Alliance.

The consortium is led by Options, the sexual and reproductive health consultancy, and will work closely with African partners to deliver better maternal and neonatal health services and outcomes by using evidence more effectively to generate political commitment; strengthen accountability and improve planning and decision-making at all levels.

Ai’s visit to Ethiopia and Sierra Leone was part of a scoping exercise, to assess the maternal and newborn health landscapes in those countries.

Ai at the Global Maternal Health Conference

31st August 2010

The gardeners are squatting low in the heat, planting and greening the pavements and sidewalks of Delhi. They are under pressure to complete, because the Commonwealth Games are imminent. Lots of talk in the papers about delays and corruption, coupled with suppressed glee at the pickle Pakistan cricketers now find themselves in. The talk in Delhi is that the Monsoon has been heavier, and more prolonged than usual, but we are enjoying the dry steamy atmosphere at the Habitat Centre, where the Global Maternal Health Conference is in full swing.

Continue reading… ›

Cities having a go


Jeremy Smith April 19

I’m sitting here in London with fingers crossed -  on Friday I’m due to fly to Chicago, a city I haven’t been to since I hitch-hiked round the States, um, quite a few years ago… I keep looking at the web to see what mood the Icelandic Gods are in, and whether they will relent in time to let me fly.

My reason for travel – our world organisation of cities, UCLG, has its Executive Bureau meeting there, at the invitation of Mayor Daley, and I am helping with the planning of UCLG’s City Leaders Summit, hosted by Mexico City in November.

Meanwhile I have been watching the amazing BBC TV documentary “Welcome to Lagos” which looks at the hard and enterprising lives of that mega-city’s poor, including the scavengers on the city’s rubbish dumps… an echo of the dust heaps evoked by Dickens in “Our Mutual Friend”, plus a practical demonstration of how to live the EU’s waste hierarchy (reuse, recycle…).  Some think today’s Lagos is the reality of tomorrow’s city, and that we should accept and celebrate this.  I am not convinced by this argument, however much we admire the resilience of the Lagos-ians, and the commitment of their mayor.

Continue reading… ›

Viva Mama!


By Ann Pettifor & Maz Kessler

First published in the Huffington Post, September 22nd, 2009

President Clinton was on Larry King the other night, reminding us with typical directness that people die simply because they can’t get medicine. This is particularly true for poor women and their newborn babies.

Women – mothers – are still dying in pregnancy and childbirth, all over the world, for want of cheap, standard medicines that we take for granted.

But today a new article is published in The Lancet that could transform the attitudes of donors and decision makers and potentially save millions of women’s lives.

Dr. Christina Pagel and Professor Anthony Costello of UCL model three different interventions for reducing the number of mothers’ deaths. One of these interventions – delivering medicines to mothers both in clinics and in the home – could potentially reduce mortality by as much as one third. A result coming anywhere close to such a reduction would be a breakthrough.

Richard Horton, the editor of the Lancet rightly notes that Dr. Pagel and Professor Costello’s proposal/model “has the potential to transform our attitudes to maternal health. We might now contemplate donor-funded drug-delivery programmes akin to those for HIV-AIDS and TB – in addition to health-facility strengthening.”

Of course it’s clear that the safest births take place in well-stocked facilities with trained health workers to care for mothers and their newborns. There are antibiotics for infection. Medicine to stop post-partum hemorrhage, and equipment for emergency care – including the ability to perform C-sections. Providing this for all mothers must be our long-term goal.

But in the meantime, something must be done – urgently.

Because whether we like it or not, over the next 10 years 400 million of the world’s poorest women will deliver their babies at home, often on mud floors, in modest huts. 10 million of these women will die unnecessarily, many from infection and hemorrhage – both of which are easily treated with affordable, standard medicines. As a result of their deaths children will die, families will suffer and go hungry, and communities will be impoverished.

How can these deaths be prevented?

The answer – as Clinton suggests – is increased access to cheap standard medicines. To this we would emphatically add training for an army of women health workers able to care for mothers and newborns in their homes and villages. As a bonus, this training will lay the foundations for a strengthened health system.

When we first looked at this challenge two years ago, we were reminded of our own history both in the UK and the US: that women stopped dying in childbirth in large numbers only when antibiotics came widely into use.

However when discussing women in poor countries we tend to forget this history. Instead we have convinced ourselves that in Africa and Asia the issues are too complicated to begin to address with straightforward Clinton-style approaches — or too complicated to invite the public to back a massive campaign (like AIDs campaigns for ARVs, or distributing bed nets for Malaria).

They’re not.

The public – particularly the immensely powerful constituency of women and mothers worldwide – would jump at the chance to be involved in such a campaign. But only if there is an effective, affordable solution to rally around, such as the bed net, antiretrovirals or vaccinations. Fortunately, thanks to Pagel and Costello we now have the findings to justify investing in such a solution and campaign.

It’s time to give mothers a break.

Viva Mama!