Before the Ai team place calls with our extensive network of journalists, officials and political decision-makers, we will work with you to devise a communications strategy. Only then will we plan tactics and allocate tasks.
We start with the overall purpose of the communication: why are we doing this? Together we define the goal of the communication: what is the outcome you hope to achieve? Third: how do we frame and evidence the arguments in order to ensure your case is both credible and persuasive in the court of public opinion?
Ai’s team will tell you bluntly when it is not.
Fourth: we identify and target key journalists, decision-makers and audiences. Fifth: we help identify, brief and train your messengers, who may also be stakeholders. Do you need to build a coalition, to widen the circle of messengers? If so, Ai can help.
Sixth: we write and produce messaging, straplines, logos, banners and copy that will make an impact on your target audiences – and get results.
By harnessing public advocacy with communications; by helping you build consensus across a coalition of stakeholders, Ai will help you communicate effectively and achieve social change or corporate responsibility goals.