The impact of advocacy can be extraordinary – it can change the world. And accurately measuring your results is critical for learning and improving on practice, and fundamental to demonstrating value.
We use both quantitative and qualitative methods to assess impact, and Ai is rigorous in evaluating outcomes.
Ai‘s Impact Assessment
Ai focuses on campaign goals and objectives as valuable measuring tools. Results are reviewed throughout a campaign. We involve as many stakeholders as possible in the assessment, and come to an accurate and honest evaluation of whether objectives have been achieved, in part or in full.
We track the attitudes and policies of decision-makers through documented policy decisions, official publications and the media.
We identify and keep a numerical count of supporters and detractors, but also make a record of the actions of supporters/detractors.
We evaluate the impact of awareness-raising, of advocacy directed at the community, and of advocacy directed at decision-makers.
Ai‘s Impact assessment also includes more subjective, qualitative assessments that measure supporter’s attitudes, confidence and assertiveness. We use the impact assessment as an opportunity for brainstorming, discussion and debate with your stakeholders.
Ai‘s assessment provides clear and accurate evidence of the impact of your campaign, forming the basis of fund-raising, further mobilization and improved campaigning.